When it comes to social media, I find myself drawn to influencers who feel real, the ones who make you laugh, who share their life openly, and who honestly feel like you could be friends in real life. That’s exactly why I love following Justin Silva and his wife, Ashley Silva. They aren’t just funny and entertaining, they’re down-to-earth, relatable, and genuinely good people. One thing that makes me feel especially connected to Ashley is that she’s Puerto Rican , just like me. It’s so refreshing to see someone proudly representing our culture while still being completely herself. Their dynamic as a couple is also part of what makes following them so enjoyable. You can tell they love each other, they respect each other, and they don’t try to be perfect. Why Influencer Marketing Works Watching them has made me realize something important about influencer marketing: it doesn’t feel like marketing. When Justin and Ashley share something—whether it’s a product, a brand pa...
Appliances aren’t usually the most exciting topic, it's no secret. But Whirlpool managed to flip the script with a campaign that didn’t just promote washers and dryers, it celebrated everyday care and the people behind it. Their “Every day, care” campaign became a standout example of how digital media, when used well, can actually meet a consumer’s emotional and practical needs. In a world where we scroll through thousands of ads daily, Whirlpool stood out by focusing less on products and more on people, and that made all the difference. What Did Whirlpool Do Well? Whirlpool’s campaign focused on the idea that small acts of care such as doing the dishes or folding laundry are more than chores. They’re quiet ways of showing love. Through video storytelling and user-generated content, Whirlpool highlighted everyday families and made them the heroes of the story. This resonated with their core audience: parents, caregivers, and people just trying to hold their homes together...